How To Create Killer Content That Keeps On Giving & Leverage Facebook Offers

 “Content marketing is the only marketing left.” Seth Godin.

If you own any type of professional business nowadays you’ll know that, in terms of marketing, the world has changed dramatically. The once tried and tested activities for getting client attention just don’t work now like they once did.

Advertising don’t get enough response to justify the considerable costs.

Today, effective marketing is all about writing high quality content and sharing this across the web. By quality content we don’t just mean well-written or artfully produced information. By quality content we mean information that is first and foremost of real value to your particular client base.

Educate your clients/customers, show them the best practice, tell them what to watch out for, provide them with valuable tips on how to achieve success, demonstrate how you were able to help others in their shoes; answer their problems, open their eyes.

Creating and distributing this kind of relevant, valuable and compelling information will help you turn prospects into buyers and eventually into long-term fans.

Create the type of information that your buyers actually want to consume. Having a valuable content as a marketing strategy is a win-win for your company and its customers — your potential clients get the information they need from you and you get to demonstrate your expertise and usefulness.

Valuable content will help you sell. It helps your ideal clients locate you and makes it easier for them to buy from you. It’s an opportunity to build up your company as the “go to” place to turn to when the time comes to buy.

A Different Approach to Communication

If you want to harvest the rewards that valuable content brings, you have to start communicating differently. There are different rules of engagement here. The approach to valuable content is not about continuing to holler about how amazing your firm is as we all did in the past. Rethink what you learned about sales and marketing messages.

Your position should be not “look how great we are” (as in a traditional brochure) but “look how useful we are – we have the answers to your problems.”

This approach is truly customer-centred. Create content that is genuinely useful to your customers. Make yourself indispensable.

It takes Effort To Be Valuable

Consistently delivering and creating this type of information takes effort. What you need to do is to build a deep understanding of the needs of your target client base and of where and how you add value. Furthermore, it also takes time and skill.

Valuable content may not be easy to produce but it is an essential tool if you are aiming to grow and sustain a successful business in today’s web-driven world.

I host a LIVE hangout every Wednesday at 9pm EST where I will cover FREEDOM-PRENEUR Topics from travl, to family, to marketing and working online.

Looking forward to answering questions you may have, and helping you become a FREEDOM-PRENEUR and building a brand and a business you love.

Rhonda

Source: Unstoppable Momma 

The World Has Changed- Winners Wanted

You may have been informed when you were younger that if you studied hard, went to an excellent school, researched even more, as well as landed a great job, that you  can ultimately  at some point work your way up the ladder to success.

That’s just  simply not exactly how it functions anymore.

Nowadays that old path brings about a mountain of financial obligation  and also job security in a go-nowhere profession. It’s remarkable to see many young people come out of  college these days in debt up to  their eyeballs at a degree that’s so  overwhelming they trade  every one of their hopes and also their dreams in for a bottle of wine and a Netflix subscription.

However, it doesn’t need to be that way.

In spite of all the chaos in the world … what seems like continuous war, corruption, and also debt … this is just one of the most| interesting times to be alive.

The world  isn’t really coming to an end. It’s transforming. The economic system is resetting. Wealth and also power throughout the globe are changing.

Billions of individuals are rising into the Middle Class. Digital Technology is basically transforming the way we organize ourselves as a society  as well as participate in commerce.

Today, borders, college levels, and the conventional profession path are significantly lapsing and also  pointless, which is an advantage.

You can earn a living and spend time anywhere in the world today, thanks to modern communications and cheap transportation. The entire world is now open and available to you.

And there’s an extraordinary amount of opportunity out there for people who have the courage and skills to take advantage of it.

Wanted: Winners who truly want to change the world.

I’ll be honest with you. I abhor the term “lifestyle design”

There’s an entire generation of young people who have already been sold on the idea that life is just all about travel and leisure.

I see so many people now who want to start a business for the sole purpose of producing enough passive income to finance their travel lifestyle

What ever happened to the desire of changing the world? If your aspirations don’t extend beyond your surfboard, this camp is not for you.

We are looking for ass kickers, not tree sloths. We want to teach students who have the drive to create and do amazing things that really count.

Your instructors walk that walk. We want to find and invest in the next generation of doers, and equip you with rocket-propelled knowledge and contacts to jump start your next project, business, or career.

Learn the critical skills you need to create value in a world full of opportunity.

It doesn’t matter what you do… whether you have a job or start a business. Whether you are a musician or venture capitalist. Whether you come from a developed country or developing one

Your success in life will ultimately boil down to how much value you can create.

Unfortunately, life doesn’t come with an instruction book. And university educations are often devoid of practical advice to help you figure out what skills you need to solve the big problems.

Source: Unstoppable Momma

Characteristics of Wealth #2- Removing the Clutter

Before I get going, I want you to think about these few questions - Rhonda Swan

1. Look at the 5 people you hang around and divide by 5. That will likely be your total income.
2. Think about what you put into your mind. Negative or positive thoughts?
3. Who do you surround yourself with?
4. Listen to the words that are coming out of your mouth. What are they?
5. Take inventory of what is around you and start your wealth creation.

What Clutter is in Your Life?

Ok, I had you work through those questions because we need to start somewhere. You need to take a real inventory of the influences in your life.

Are you surrounding yourself with people that are motivated and passionate about life? Do those around you speak encouragement to you or discourage you from pursuing your dreams?

It is very important that you understand the role of others in your life. Identify the clutter that you are piling around you and then you have to find ways to get rid of it.

Clutter can be anything that is distracting you or keeping you from reaching your goals. This can be negative thoughts that you are holding onto. It can be negative people that pull you down. It might be your circumstances have you in a place where you do not feel the freedom to chase after wealth.

Remove the Clutter

This is a hard step for many people. We don’t want to admit that we are the reason that we aren’t succeeding in life. It is up to us to remove the negativity from our lives. That is hard, since it might mean you have to break relationships.

There might be some personal issues that you need to get over. You might have some deep rooted insecurities that need to be addressed and cleared out.

Whatever it is, I want you to commit to removing the clutter in your life.

Replace the Clutter With Beneficial People and Positive Thinking

Wherever you are right now, is not where you have to stay. However, if you want to pursue wealth, you need to surround yourself with the right people. You need people in your life that are successful in the way that you hope to be.

You also need to put yourself in the right circumstances. Are you in a job that is going nowhere fast? It is time to start working toward finding a way to get away from it. If you are in a toxic job, then you need a new plan.

Another major thing that you need to do is replace your negative thoughts with positive. Stop believing the lies you have fed yourself or others have fed you.

Source: Unstoppable Momma

Media And The City Event in New York

Brand It- A New Show Produced By Bonnie Bruderer

Bonnie and I met in Dubai during the Speak in Dubai event. We connected on such a deep level right away. We are like sisters from another mister.

Bonnie hosts the Askbonbon show. I asked her if she would be willing to come on to the Freedom-preneur show. It was awesome to have her on the show.

From these times together, Bonnie and I decided to create the Media in the City Event.

I knew right away that she would provide huge amounts of value to my followers and I started brainstorming with her how we could collaborate.

She came up with this idea of putting together a show called Brand It, based off of the show they have done called Make It. The attendees of the Media and the City Event will be filmed and showcased on this new show.

Here’s a sample of the show, Make It that Bonnie produces.

What The Attendees Will Accomplish at Media in The City

When everyone gets there on August 13, we are hosting a martini meet and greet. We’ll follow that up with a Sex in the City tour so everyone can get excited about being in New York. This tour is one of the most phenomenal brands that speak to women. It is a great example to us as a

On the next two days, we are going to hit the ground running. We will be in the boardroom working on our brands. This time will allow the attendees to get crystal clear on their brand messaging.

Everything that we do is leading up to the day of filming. Bonnie and I will host this show and interview 6 of the attendees at a time. This is their time to shine. They will share their message with the world and what they hope others will learn about their brand.

Since Bonnie is so well connected, she is going to bring in people that are not generally available in this industry. This will give those that come to the event more exposure than most people could hope for.

Each Woman Receives a Segment in the Show

In addition to the group interview, we will give each woman a one-on-one interview. Basically, the spotlight is shined on each person in attendance. This is a time where they will share their journey and hopes for their business.

The show will start airing across Bonnie’s networks in September.

Star For a Day Experience

We want you to have an amazing time while you are in New York. That is why we are going to give you a star for a day experience. Here’s an idea of what it’s like to be a star in the big city.

Do You Want to Have the Spotlight on You?

If you want to attend this event, we would love to have you. Space is very limited and the seats are filling up! Why wouldn’t it? We are giving you the chance of a lifetime. This could be a pivotal moment for you and take you to the next level right away.

Source : Unstoppable Momma

How to Create a Valuable Blog For Your Business

Why You Need a Valuable Blog For Your Business - Rhonda Swan

We are in a time where people utilize the internet to learn the information they need. Providing valuable content on your blog is a great way to serve your potential customer. It is very important that you write high quality, consistent posts that add value to your reader’s life.

Another reason you should utilize this outlet is that it allows you to build relationships with your audience.

Valuable Blog Posts Are Highly Shareable

Interesting content is one of the top 3 reasons that people follow brand on social media. When you are writing information that is of high value, people will share it with others. This widens your influence and allows you to reach even more of your target market.

Become a Proficient Writer

In the business world, it is important that you are able to communicate yourself well with your potential clients. By blogging on a regular basis, you are honing in on your communication skills. When you have committed to reaching your audience through this platform, your overall writing abilities will soar.

How to Write a Killer Blog Post

I think a lot of people shy away from writing a blog, because they aren’t sure what to write about. When you know your brand and have a core message, it can make writing blog content a whole lot easier.

Here are some of the things you need to keep in mind when writing a blog post:

Focus on Adding Value to Your Reader

There are a lot of people that think the market is saturated with content. Here’s the thing- it’s saturated with words, but much of what you read isn’t actually valuable. You need to focu on writing information that your target audience is in desperate need of.

Think about your ideal customer. What is their pain points? Pain points are problems, whether real or perceived. Figure out what your ideal customer has the biggest need of, and speak directly to that.

Not sure what your audience needs? Then consider creating a survey. This is a perfect way to figure out what their problems are and how you can speak directly to it.

Figure Out Your Writing Voice

It’s super important that you write in such a way that you make a personal connection with people. No one is going to follow cold hard facts. Instead, they will follow someone that has captured their attention- and that is done through your writing voice.

Check out these 3 voice archetypes:

1. Sage- This is a person that has a lot of experience and can speak with authority on their subject.
2. Sherpa- This is someone who is a few steps ahead of the reader and can offer insight into things to come.
3. Struggler- This is the individual that is in the process and willing to share their struggle and recount their current experiences.

No matter where you are in your business, you can offer value to your reader. Don’t think you have to be an expert. Pick the voice archetype the best fits you and stick with it until it changes. There will come a day when you go from Struggler to Sherpa to Sage.

Create a Good Headline

Crafting the right headline is essential. You need something that will grab the reader’s attention so that they will click on your valuable content.

The other thing to keep in mind when writing a headline, is that it needs to have the keywords you are trying to target. You need to get creative with what you say, but not to the point that the reader isn’t sure what they are about to read.

Consider writing a headline with one of these models-

• Number sequence- this gives the reader the number of points they are going to read.
• Provocative question- ask a question that they just have to know the answer to. Write it in such a way that it peaks their curiosity.
• How to- people will often type in “how to” do a specific task into a search engine. When you write this type of article, you are going to capture their attention. Continue Reading

11 Years Ago I Had a Vision to Work From Home

I Keep Moving Forward in My Business - Rhonda Swan

Each and every day, since then, I have had to put one foot forward and stayed focused on my vision. I’ve taken daily actions to become a better person and business owner.

When I started my first business, I called over 3,000 leads and didn’t make a sale…not even a penny.

I invest in myself, my education and listened to those around me that were having success and living the life I wanted.

Three months after starting my first online business, I walked into my boss’ office and said I needed to leave. I told her that I had found a business I could work from home and earn the same amount of money- if not more.

She laughed at me, and told me I would be back. Boy was she wrong.

I focused and built my business for another 3 months, taking daily actions and steps to learn the next move. I had small successes, and used those successes as a stepping stone in my growth.

I Made My Dream of Being a Work From Home Mom Come True

During those 90 days, my life turned around and so did my business. I never went back to the daily grind ever again.

It’s been 11 years since I said “YES!” to my new life, and said “YES!” to helping others achieve their dreams.

Has it been all sunshine and roses? Hardly, but it’s been the most rewarding adventure I’ve ever experienced and I wouldn’t change a thing.

I Share With Others How to Be Successful Business Owners

I’ve just arrived back in Bali after spending 2 weeks in Dubai and the Kingdom of Bahrain. I was able to share my journey with other Freedom-preneurs and had the chance to teach on the 8 Pillars to Online Success.

When we were in Dubai, all of the attendees were there to speak and give their Ted like talks. It was scary for them, because they had to speak in front of their peers and large crowds.

We went to a restaurant so that they could practice their speeches in front of the people that were there. Even though I’ve spent a lot of time on stages, I’ll be honest, it was kind of hard for me.

The goal was to desensitize themselves from caring what other people think. The biggest thing that stops people in their tracks is what people think about them. When others say things to you that affect you negatively, you end up changing the way you live your life.

I’m so thankful that I have worked to overcome what others think of me. The day I told my boss I was leaving and never coming back, she thought I was absolutely crazy. What if I had allowed what she thought of me to dictate my next steps? I wouldn’t be here today, that is for sure.

If someone had told me 11 years ago that I would be on stage speaking life into a crowd of entrepreneurs that have a DREAM to be FREE, and to live as a Freedom-Preneur, I would tell them they are crazy.

This is what having a vision can do for your life and for the life of others.

Don’t be afraid to fail or fall. Get back up and keep moving. Your life awaits you!

Some people watch on the sidelines- others play the game. Are you ready to stop caring what others think about you and boxing yourself into what this world says you have to be? If so, I invite you to check out the Freedom-preneur Academy. I hold nothing back in this training program, so that you are able to make the changes you want to make in your life. Continue Reading

8 Pillars Of A Profitable Online Business

8 Pillars Of A Profitable Online Business - Rhonda Swan

I went on a mission to figure out the internet and ways to leverage the rapidly growing digital economy.  After 11 years of learning, failing and succeeding I was able to  narrow it down to 8 “MUST HAVE” Pillars for building a Profitable Online Business .  It’s called  The Freedom-preneur Academy.

I have put my 30 + years of knowledge and experience inside one place. With the assistance of our expert tribe and trainers we have created a world class program. Small business owners, entrepreneurs, parents, and travelers will learn the necessary skills for building an online business they can leverage and be proud of.  I built this program with the hopes of helping both men and women to come home from their 9-5 jobs to raise their family and earn an honest income  while building a Profitable Online Business they love.

What Are the 8 pillars Profitable Online Business?

1. Mindset and Self Discovery

We always start with the “why” around here. When you know why you are doing what you are doing, then you can make the best choices every day. It is our goal to give you exactly what you need to create your perfect day and be set up for success.

2. Branding and Building a Legacy

What if you could simply tell your story and attract potential customers that are excited about your products? All of us have a story that the world wants to hear, because they are searching for those that are similar to who they are.

Writing your own story won’t be complicated when you are given step by step guidelines on how to talk about yourself, and connect with your audience.

3. Building and Monetizing Your Blog

In this market, you need to have an active blog to reach your potential customers. Blogging has been and will continue to be one of the best ways to share your message.

A lot of people are scared to start a blog because they feel they aren’t tech savvy enough. Maybe they feel they’ll run out of things to talk about. That is why we go over this in depth to help you put together a website and monetize it quickly.

4. Choosing a Business Model

There are a group of experts that we have working with us to give you all of the information you need to pick the right business model for you. We will give you the guidance you need to choose the most profitable opportunities to earn.

Many people are able to draw a large income from being an affiliate- which is when you sell other’s products and make a commission. There is also a rise of individuals who are making their own products to sell. It can be overwhelming to know which one is best for you, which is why we are here to assist you.

5. Sales Funnels and Profit Machines

Once you know what you are going to sell, you need a “sales funnel” that will bring your potential customers to your product. The sales funnel takes a broad audience and then narrows it down to those that are actually interested in what you have to sell.

With the guidance of our sales funnel experts, we will provide you with the process that is right for you and help you get into profitability fast.

“Understanding a Sales Funnel and How To Build One For Your Business; Will Be The Deciding Factor If You’re Business Is Profitable Or Not”

6. Back End and Following Up

It takes upwards of 15 interactions with a potential customer before they are ready to buy from you. That is why it is so important to have a follow up strategy with your warm leads.

We help you set up ways that you can regularly interact with your audience, so that when they are ready to buy, you are at the top of their mind.

Not only will we take you through the process of how to follow up, but we’ll give you the best scripts to use with them. It is our passion to never be salesy.

7. Social Media Marketing

There are so many different social media outlets out there, it can be hard to know which one is worth your time. We will go over each platform with you and how you can maximize your interactions on the ones that are best for you. We include Facebook, Instagram, Twitter, and You Tube.

” 7.5 Billion People in The World, and 2.2 Billion are on Social Media”

8. Webinar Sales Blueprint

Putting together a webinar- or web based seminar- is one of the most effective ways of reaching your customers. You can start the conversation with them by capturing their email address and teaching them valuable information through your webinar. Many people sign up for free webinars every day that are offering the things they are most interested in.

Over the coming weeks, I will go more in depth about each of these pillars that the Freedom-preneur Academy is built from. It is important to me that you fully understand the value of the resources we have put together. Read More

RELATED STORIES
Entrepreneur Characteristics
Importance of Entrepreneurship